In this article, we are going to go over how to optimize your subheadings.
Optimize Your Subheadings
On every page of your website, whether it is a service page, blog post, product page, or any other type of page, you should have one H1 heading. Most often, the title of your page or blog is wrapped in an H1 tag, and so you should be set there (We cover optimizing your titles here).
Throughout the rest of your page, you are likely to have subheadings (H2-H6) that help to break up your content into different sections. These are header tags, pieces of HTML code that define headings in your content. H1 is the most significant and it goes down to H6, the least significant. In most cases, you will be using H1-H3 header tags.
Subheadings are important because they can make your content easier to consume for your reader by logically breaking it up, and they help Google to better understand the key topics you cover in your article.
Because of this, you will want to optimize your subheadings (most often H2s and H3s) to include your keyword and related terms, as they tend to carry more weight in Google’s algorithm.
How to optimize subheadings
1 – Include your main keyword in one subheading
2 – Include related keywords in the remaining subheadings
Related keywords may be synonyms or LSI keywords. From Brian Dean, “LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand content on a webpage.”
Let’s say our keyword is “baking bread.”
Here are some LSI keywords that we could use:
- Yeast bread recipes
- Simple quick bread recipe
- How to make bread without yeast or eggs
Each of these is related to our main keyword and help to give Google more context as to what our page is about.
If you need help coming up with LSI Keywords, check out https://lsigraph.com/ – They offer a tool that generates LSI keywords around the keyword that you give it.
You Action Steps
Go back through current pages and posts on your website and look for ways to optimize your subheadings.
Note, now is also a good time to look back on your keyword research and see if there are terms or variations of terms that you could add into your content.
As always, feel free to post questions over on the Facebook group. (Hint, if you are having trouble with coming up with core services or what to call them, head over to the group, we can help 🙂 )
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