In this article, we are going to cover how to get more (and better) reviews.
1 – Have a review strategy in place (SOPs!)
2 – Always ask for a review (simple, but effective)
Reviews are important for your business. That is probably an obvious statement. Not only do they help to build customer trust and influence conversions, but they also impact your SEO.
We all use reviews to help us make purchasing decisions, whether that is buying something on Amazon, or trying to decide where to go out to eat. This is how they help to build trust and influence conversions. If you are looking at two identical products, but one of them has 100s of glowing 4 and 5-star reviews and the other doesn’t have any, you are almost certainly going to buy the product with all the reviews.
Reviews also impact SEO. This is directly from Google: “High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.”
Google encourages responding to reviews, “Interact with customers by responding to reviews that they leave about your business.” and they suggest you, “Encourage customers to leave feedback by creating a link they can click to write reviews.”
Most likely, you don’t need to be convinced that reviews are a good thing for your business (positive reviews I should say), but let me share one more thought. Google’s mission is to “organize the world’s information and make it universally accessible and useful.” When you type in a search query, Google wants to give you the best possible result. This will keep you using their service, which allows them to make money.
If you were to search for “local plumber near me” and there were a number of plumbers with great reviews and then some plumbers with no reviews, which plumbers do you think Google will decide are most useful to answering your search?
Alright, onto the practical stuff.
How To Get More Reviews
Have a “review strategy” in place
Every time a happy customer does business with you, you should be following up with them and asking for a review. This should be built into your business processes.
We’ll dive into different ways to ask in a minute, but the point I want to make here is that whatever it is for your business, be consistent with it and make it another regular part of your business.
How to ask for reviews
At a minimum, you can have an ask on a receipt or a follow-up email, but if you can go a step further, you will have better results.
Here are a few ideas to get your wheels turning:
1 – Automated emails – Have an automated email that goes out a few days after the purchase asking how they are enjoying the product/service and then letting them know that reviews mean a lot to your business, and that if they could take the time to leave a review, it would be very appreciated.
2 – Include a link to leave a review – However you ask, include a link directly to your Google My Business profile. This helps eliminate some friction, making it easier for them to leave a review. Note that Yelp doesn’t like this, but Google is fine with it.
3 – Physical note – Send out a physical note (bonus points if it is handwritten), asking how they are enjoying their purchase and asking for a review.
4 – Include the ask in the package – If you are sending a package, include a postcard or letter in the packaging asking for a review.
5 – Leave a small gift and card – If you are physically in someone’s home (contractor, plumber, electrician, etc…) leave a small gift with a card and include an ask in the card.
6 – Ask in person – if you interact with your customer, ask for a review upon the successful completion of the job.
7 – Host an event – (This was from Hubspot) – “To create opportunities to ask for reviews in-person as details in the previous strategy, and to create the conditions where customers are more likely to leave positive reviews, host a remarkable user conference or industry event to create more value for your customers beyond just the products or services you sell.”
8 – Deliver exceptional service – Naturally, the more value you provide the customer, the better position you are in to ask for a review and the more likely it is they will oblige your request. Look for little ways to go above and beyond. This is a good practice regardless, but it can also help you to get a few extra positive reviews.
Much of this can be automated and we will get into that in an upcoming lesson.
As always, feel free to post questions over on the Facebook group. (Hint, if you are having trouble with coming up with core services or what to call them, head over to the group, we can help 🙂 )
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