This article will cover how to find topics to blog about that will strengthen your content clusters and improve your SEO.
We will be using your Keyword Research Sheet, so have that available.
At this point, you should have your keyword list and your core topics set.
Now, we want to create blog posts that help to support each of your core topics.
There are four main purposes of these blog posts:
1 – Provide value to your readers
2 – Establish your authority in your niche
3 – Target long-tail keywords
4 – Strengthen your topic “cluster”
Finding Topics to Blog About
Going back to the Solar Power Example, our core topics are:
- Solar Power Installation
- Residential Solar Power
- Commercial Solar Power
- Battery Storage
- Car Chargers
- Ground Mounts
For this example, we’ll use Solar Power Installation.
We want to find topics that relate to solar power installation (that’s probably obvious).
Think about the questions that people who are interested in installing solar would be asking.
To help us do this, we are going to use the following tools:
As you go through this, write down as many topics as you can. We will narrow them down in the next lesson.
Using Google to Find Blog Topics
1 – Literally go to https://www.google.com/
2 – Type in your keyword
3 – You can look for blog topic ideas in 3 areas: Google Autocomplete feature, the “People Also Ask” section, and the Searches Related To section.
4 – When you find a good blog topic, write it down in your Keyword Research sheet underneath the corresponding core topic.
Google’s Autocomplete Feature
Google is guessing at what we might be searching for based on other people’s searches. So, we know that these are topics people are searching for. One idea for a blog post would be an article on “solar power installation cost.”
Google’s “People Also Ask” Section
Similar to autocomplete, this section includes questions that other people have been searching for. Almost all of these could be good questions to either create a new blog post on or to include in your core article.
Also note that if you click on a question, it will prompt more questions to appear.
Google’s “Searches Related To” Section
At the bottom of the page, there will be a grouping of related search topics. Like the Autocomplete and People also ask, these are other related topics that people are interested in.
When we see the same topic come up a couple of times, like “solar panel installation cost” that is a pretty good indicator that we should make sure we include some content related to that on our site.
Using Google Trends to Find Blog Topics
Google Trends shows historical data on search terms and what terms are currently popular.
1 – Go to https://trends.google.com/trends/?geo=US
2 – Enter your keyword. You may notice that you have a search term and a broader topic, it is worth checking out both.
3 – Google Trends will show you some data about your search term, like how popular it has been over the last year, the interest by region, and related topics and queries. For our purposes right now, we are mainly concerned with related topics and queries.
Interestingly, solar power installation didn’t return and related queries, but we do have some related topics that are increasing, like battery charger, which could play into one of our other core topics of Battery Storage.
I was interested, so I also ran the search for the “Solar Power” topic and received these results:
Some of these are more time-sensitive, so they may not last long term (like solar tax credit 2020), but they could be interesting topics to highlight or write commentary for a shorter-term gain or content that may share better on social media.
Using Answer The Public to Find Blog Topics
Answer The Public is a great tool that takes autocomplete data from search engines and then highlights the useful phrases and questions that people are searching for. There is a pro version, but the free version will work just fine for now.
1 – Go to https://answerthepublic.com/
2 – Type in your keyword
3 – Enjoy looking through their suggestions. Note, the cool mind map is fun to look at:
But you’ll find it much easier to find topics if you click on the Data tab.
And then get results that are a little easier to digest:
Using Ubersuggest to Find Blog Topics
There are a whole bunch of Keyword Research tools out there and Ubersuggest has had its ups and downs, but currently, it is one of the best free options out there.
1 – Go to https://neilpatel.com/ubersuggest/
2- Enter your keyword
3 – Scroll down to Keyword Ideas and see if there are any topics that may be a good fit.
In this example, I would include “solar panels power output” as a topic I would write about. And I have further reinforced that I need to include content related to “how many solar panels power a house” and “solar power installation cost.”
4 – While you are here take a quick look at the Content Ideas as well, as they may provide some more ideas for you.
By walking through these steps, you should easily be able to come up with 5-10 blog topics for each of your clusters. Without diving too deep into any of these methods, I came up with 13 topics for Solar Power Installation, and a few that I felt fit better with Residential Solar Power.
As I mentioned earlier, for now, write everything down. In the next lesson, we will narrow down our list.
As always, feel free to post questions over on the Facebook group.
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