In this article, we are going to finalize your content strategy. When you are done with this, you will have a gameplan for creating content that will help to improve your SEO.
We are going to be using our Keyword Research Tool, so make sure that you have that available.
At this point, you should have your core pages planned out and a list of topics related to each of these to blog about it. Now, we just need to decide on which ones we are going to prioritize.
To keep things simple, I am going to suggest a goal of 5 blog posts per core article. Obviously, down the line, you can add many more, but for now, let’s focus on getting those 5 written.
Which blog topics should I choose?
On your Keyword Research Tool sheet, head over to your “Blog Topics and Long Tail Keywords” page.
Go with the topic and questions you are most often asked about.
The whole point of this, and, I believe, what will win Google in the long-run is to provide great content that answers your audience’s questions.
If you have been in business for a while, you probably know what your customers are asking. Based on the terms you have above, go and answer those questions. Pick the top 5 questions and topics that come up and use that as your basis for the first 5 blog posts you write.
As you select a topic, copy it and paste it into your “Content Strategy Sheet”
Do this for each core topic and when you are done, you will have a content strategy that you can follow that will be producing articles that strengthen your SEO and answer your customer’s questions.
I also want to recommend that you mark that you have used a topic. I typically do this by highlighting the topic green. You will likely have topics that you will not use right now, but that you can come back to later and use to create new blog posts or strengthen current ones.
What if I don’t know what my customers are asking?
For whatever reason, if you don’t know what your customers are asking or are paralyzed by analysis, I would suggest you head back over to Ubersuggest and begin typing in your search terms.
In your results, you will see Search Volume, SEO Difficulty, Paid Difficulty, and Cost Per Click.
Search Volume – An estimate of how many times this is searched per month in the United States.
SEO Difficulty – Estimated competition in organic search. The higher the number, the more difficult.
Paid Difficulty – Estimated competition in paid search. The higher the number, the more difficult.
Cost Per Click – The average cost per click for Google Ads for this term.
For our purposes, focus on Search Volume and SEO Difficulty. Write these values down next to your keywords on the Keyword Analytics sheet and once you have the information for all of your terms and topics in contention, use this data to help you select the topic you will focus on.
In general, you want to aim for higher search volume combined with a lower SEO difficulty. There is normally a trade-off here, and when in doubt, if you are just starting out, start with the lower difficulty as our initial goal is to begin to rank for terms which will help us down the road when we try to compete for more difficult keywords.
A few last notes
I had a few last points I wanted to make sure were mentioned.
1 – You can get much deeper into selecting which keywords to select. I initially tried to keep it a little simpler here, as often times you would want a more expensive tool to do a deeper dive and I would rather you get started making and putting out content right now, then adding another hurdle to get through. We can always come back and optimize articles or create new ones.
2 – Take the search volume and SEO difficulty scores with a grain of salt. This is coming from a free tool and some of these numbers are going to have some discrepancy, but, it is still better than nothing. If you have a Google Ads account, you can use their keyword planner tool to research more as well.
Alright, that will wrap this up. As always, head over to the Facebook group. and share your questions and progress.
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