In this article, we are going to cover how to quickly optimize Google My Business.
For local SEO, a Google My Business profile is becoming arguably more important than a website. This is because, when someone google’s a term like “electrician”, “plumber Irvine”, or “roofer near me”, Google will bring back results that feature their map pack:
These “map pack” results show up ahead of the traditional organic search results, putting them in a more valuable position.
The business listings are being taken directly from those businesses Google My Business listings.
In order to best position yourself to grab some of those rankings, you will want to optimize your GMB profile.
How to Optimize Google My Business
1 – Make sure your NAP is correct
NAP stands for Name, Address, Phone Number. You want to make sure that this is consistent across the internet (we will get into that later). For now, make sure that your NAP is accurate and matches exactly what you have on your website.
2 – Completely fill out everything you can on your profile
Click on the info tab and fill out everything here:
This includes your:
- Business Name, Address, and Phone from step one.
- Business Category (you can choose multiple, one primary and then a couple secondary)
- Service areas if you service multiple areas (as opposed to a brick and mortar store.
- Profile Short Name
- Appointment links (if applicable)
- Products and/or Services
- Highlights (if applicable)
- Business Description
- Opening Date
Take special note of your “From the business” description. Google gives you 750-characters to use and I would suggest you use as many of those as you can. You will want to highlight some of your main keywords here, so make sure to have your Keyword Research Tool available.
3 – Add photos and videos
Aim for at least 1 video and 10 photos to start. We will be adding more as we go along. You can then assign different preset categories to your photos including “at work,” “team,” and “identity.”
And that is it, your quick guide to optimizing Google My Business. As you may suspect, there is plenty more you can do including developing a review strategy, posting and responding to Questions and Answers, optimizing your products and services, adding posts, and setting up your Google site. But for now, this will set our foundation.
If you would like to dive in further, here are three great resources:
- Google’s own tips on how to improve your local ranking
- Bright Local’s Google My Business Guide
- Search Engine Journals GMB Guide
As always, head over to the 5 Min SEO Facebook Group and post any questions you have there.
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