The Quick Version
1 – Google your keyword phase
2 – Take note of any results on the first page that would be competing with yours
3 – Review those results and use those to create your outline
4 – Make a better piece of content than what is already there
The Complete Version
Why We Research a Blog Post
For all of the different aspects of SEO, our core focus should be on creating the best piece of content that we can for our audience. We want to make sure that when people reach our page, they get their search query answered as thoroughly as possible. It may take time, but often, the cream rise to the top of search results (at least that is the intended purpose of search engines).
And, if nothing else, we want to put out something that we can be proud of and put our name behind.
How to Research a Blog Post Using Google
1 – Open up a Google/Word document and be ready to take notes.
2 – Go to Google and search for your keyword phrase.
3 – In your Word document, take note of every article that comes up on the first page of Google that is similar to (competing with) the article that you will be writing. Copy all of those links into your document.
4 – Go through each of those articles and take note of the topics they cover, the questions they answer, the headings they use, the sources they link out to, the style of the article (is it an article? A list? A how-to guide? etc…), and anything else they may have in common. Write all of this down in your document.
5 – You will begin to notice that each of the articles cover some of the same key topics, and then they will have some pieces unique to them. Any time you see the same topic being covered by most or all of the articles, that is an indication that you should also cover that topic in your article.
The great thing about this is that we get to see the correct answer before we start. We already know what is ranking well on Google for a particular search team, so we just need to go out and make a better piece of content than what is already there.
I generally like to try to cover every topic that comes up on all of the first page articles. All of the main topics that you see repeated, and then cover the “smaller” topics that may only show up in one article.
This ensures that I am “beating” the competition from a content depth standpoint.
6 – Once you are done analyzing your competition and you have all of your topics written down, go back over them and arrange them into a fitting outline.
I also want to emphasize, the purpose of this is to learn from what Google is telling us.
We know that these articles are already ranking and so in Google’s eyes, they are good and from an SEO perspective that is good to know. But, I also don’t want you to feel confined to only covering these topics. Again, the overarching goal is to create content that will be beneficial to the reader. If you are a subject matter expert and you feel like a certain topic should be covered that wasn’t in the other articles, by all means, go for it.
At this point, you should have a pretty rock solid outline, based upon what is already working in Google. Ideally, for each article you write, this is the process you go through.
Also, note why keyword research is so important. It would be a shame to go through this whole process just to rank for a keyword that isn’t valuable to you.
Next, we will cover writing your articles and then we will look at some ways that you can outsource your writing.
As always, head over to the 5 Min SEO Facebook Group and post any questions you have there.
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